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8 tips to boost social media engagement rate for business

Jeff Ragovin has rightly said:

"Brands that ignore social media ….. will die, it's that simple."

Every marketer wants to generate awareness about their product, promote their brand, win over customers and social media helps you in achieving this in a conversational way.


Here are some of the social media tips to increase engagement for businesses :


Build relationship

Conduct question and answers sessions and respond to all relevant social media deliberations. Encourage user-generated content. These sessions make your brand confident and ultimately form a loyal following.


Post frequently

Make sure you post content frequently to keep your audience up-to-date. This creates more opportunities for people to find your content and engage with your posts. If you don't post regularly, you may lose followers.


Use right tools

Adding relevant hashtags to your post, using high quality visuals like photos, videos, infographics makes your post more appealing. Create quality content and make sure your social posts offer value. This makes your "brand" more personalized.


Run contests and Giveaways

Engage users with your brand by giving them freebie, discount code or a cheaper membership. People get more involved with a brand if they get something from the business.


Polls and surveys

Creating polls and surveys will help you in making your audience active. It helps you in obtaining customer feedback in a relaxed manner. It is a good practice to make your social media posts engaging.


Go live

Doing live sessions aids you to connect with your followers in real-time. Engage your audience in the live chats. This creates an opportunity for your audience to connect with you directly and learn more, building a friendly relationship.


Share other people's content

Repost customer or follower posts. This makes customers feel great about themselves for being worthy to go on your business feed.

Establish good relationships with influencers in the market, ask them to promote your posts in return for a discount, voucher or gift. This helps in building trust in your brand.



Keep tabs on your social performance

Track your performance to know where you can improve your social campaign.

Analytics tools play an important role in monitoring the levels of engagement. This helps you to find optimal times to post.

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