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5 ways to market your brand

Updated: Oct 16, 2020

If you're a budding entrepreneur and want to market your brand on a budget, then we've got the perfect list for you!

1. Network: There is no better way to market your brand than going out there, getting to know people, building relationships and networking. You'll have to put in some time and effort to build a network, but a strong network is one of the best assets any entrepreneur can have.

2. Socialise on Social Media: Social media is the best weapon an entrepreneur can have, and there are many ways you can use it to your advantage. Creating a buzz around your brand on the different social media sites such as Instagram, Facebook, Twitter, Pinterest, LinkedIn and by employing unique ways of engagement will take your brand a long way.

3. Collaborate: Team up with complementary businesses (but not a direct competitor) for a joint project or collaboration. This can be done locally offline through a special event, or online with a webinar or bundled promotions. Partnering with another business means double the attention. If you’re partnering with an industry-relevant business, you’re getting introduced to a whole new audience related to your niche which will enable you to expand your customer base.

4. Contests and Giveaways: You’ll probably need to pay some money for a prize, but the number of participants and new potential customers you get will definitely be well worth the price. Everyone loves free gifts! Giveaways are a good way to gain goodwill, increase brand awareness and connect with potential customers.

5. Offer coupons and Discounts: Customers feel incentivized and valued when they receive discount coupons. Research shows that people go out of their way to use a coupon, which proves that this method is successful in expanding your customer base. Coupons can also generate return visits and if you give a customer a coupon for a discount to use on future business, there’s a high chance they’ll be back.

The points mentioned above are the perfect ways for you to give your brand a big boost and get going!

Author- Visaaya Bamba

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